So business is good. You’ve gotten yourself started with a thrifty and clever brand jumpstart, but now you think it’s time for a little business glow up. Nothing too crazy (read spendy) but you’re craving a bit of polish and professionalism in your look and feel. How can you shop wisely when working with a professional graphic designer?
Order à la carte if your budget is tight. Some designers and studios insist on package deals, but perhaps your budget isn’t up to the task. Seek out a graphic designer who will be amenable to à la carte offerings so you can purchase as needed.
Double check what’s included and what isn’t. Does the logo come with a moodboard? Or a brand guide? Some design studios will package the logo with the branding research it took to get there (colors, moodboard, textures, typefaces) others will give you the logo and the extras are well...extra. Don’t forget to ask about usage rights!
On second thought, go ahead and ask about those package deals. Some studios offer great deals if you go for a “package”. So getting the logo, branding guide with colors, textures, icons, typefaces, imagery, copy and website all at once can be exponentially cheaper than purchasing one at a time. Do a little cost/benefit analysis and if you can spring for it, go for the package.
Be kind, amenable and flexible. It’s a well-known industry secret that unreasonable potential clients are generally offered higher rates or… the door. Designers are people too! We want to work in an atmosphere of mutual respect and warm creative collaboration.
Be forthcoming. If you know your budget, then let it be known off the bat. And see what they can build around that. If the quote you receive is too high, let your designer know and ask about wiggle room. Any design elements that can be put on the back burner? Any payment plans offered? Let them know your intentions and limitations.
At the end of the day, ask questions, be flexible and show respect. Your designer will respond with a fair and reasonable recommendation for your brand beautification.